Adapting Your Real Estate Business To The New Normal

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Adapting Your Real Estate Business To The New Normal

Real estate is a very good and profitable venture. Due to rapid urbinisation there has always been a good demand for property especially in newly developing areas like Rajarhat. This is the reason why recent years has seen a boom in real estate development in rajarhat with a good development in property. However the recent COVID19 crisis has thrown everything off-gear and due to this there may be a set back in the real estate development market. However we have to learn to adjust to the new normal and we have to understand that we need to evolve from the current scenario by readjusting and re-planning our actions. Here are some ways by which real estate development companies can adjust to the new situation.

How to transform to the COVID-19 situation –

• Strengthen digital marketing: We all understand that things are going to go online in the coming days so digital marketing is the only and ideal way to reach out to your clients. Redesgin your campaigns to suit to social media and web world. This will help your clients know about you sitting in their home.

• Arrange for virtual site tours: For the initial stages you can arrange for virtual tour of the property and present 3D models of the proposed buildings so that your clients can actually “see” what you are offering without having to reach at the venue. This will make a lot of clients interested in your project. Just remember to develop models as close to reality as possible.

• Arrange for video-conferencing with builders, architects, engineers: Most people will get along with the negotiation only when they are convinced about the credi. Arrange e-meets with those associated with the property so that the client can discuss and understand better about the property.

• E-processing: To minimize personal visits and need to come regularly, make most of the processing through the internet. This will reduce paper work and also help to maintain social distancing to as much extent as possible.

Your success as a real estate company in rajarhat will depend the need of the times. Once you learn to accept that change is the name of the game, things will be easier. This will not happen overnight and it does need a lot of planning. Property360 India is an real estate agent in Rajarhat which has been in the field for a long time. You can consult the team on different possibilities in the coming days.